Influencer Marketing & Creator Partnerships
A selection of my experience supporting influencer marketing and creator partnership campaigns across Canada and the U.S., including creator research and sourcing, outreach, organic and paid partnerships, experiential activations, campaign logistics, creator communications, content coordination and deliverable tracking.
To respect client confidentiality, case studies are presented without identifying client or brand information. Campaign categories and approximate scale are used to demonstrate the scope of my experience and responsibilities.
Recent Campaign Experience at a Glance
40+
Campaigns Featured
1,500+
Creators Activated
9,000+
Pieces of Content
85M+
Content Views
Approximate cumulative scale across featured
influencer marketing work.
Selected Campaign Impact
Measurable outcomes from featured case studies
Selected standout outcomes from campaigns featured below, spanning return, media value, audience engagement and tracked action.
~3.5×
Reported ROAS
Immersive Family Entertainment — Montreal
42 creators · 6M+ views · $500K+ reported media value
View Case Study →
$125K+
Estimated Media Value
Interactive Immersive Experience — Washington, DC
52 creators · 1.8M impressions · 66K+ engagements
View Case Study →
150K+
Engagements
Global Live Entertainment — Santa Monica
80+ creators · 400+ pieces of content · 8M+ views
View Case Study →
600+
Tracked Link Clicks
Immersive Historical VR — Orlando
29 creators posted · 23 shared the campaign offer · 100% posting rate
View Case Study →
100+
CREATORS ACTIVATED
White-Label Influencer Marketing & Experiential Campaign Support
Global Live Entertainment Tour — Toronto Creator Activation
MY ROLE + APPROACH
Managed creator sourcing and personalized outreach across the premiere and ongoing performance dates, coordinating pre-event awareness, attendance, creator communications and final deliverables.
100+ creators
700+ pieces
3M+ views
View case study →
100K+
CONTENT VIEWS
White-Label Influencer Campaign Support
Immersive Cultural Experience — Denver Creator Activation
MY ROLE + APPROACH
Managed creator research, sourcing and personalized outreach, coordinating recruitment, creator communications, attendance and content follow-up through final deliverable tracking.
10+ creators
50+ pieces
100K+ views
View case study →
3M+
CONTENT VIEWS
White-Label Influencer Marketing & Experiential Campaign Activation
Immersive Family Entertainment Experience — Los Angeles Creator Activation
MY ROLE + APPROACH
Built and managed the local creator pipeline from sourcing and personalized outreach through attendance coordination, creator communications and content follow-up.
40+ creators
200+ pieces
3M+ views
View case study →
45K+
CONTENT VIEWS
White-Label Influencer Partnerships & Experiential Marketing
Immersive Historical VR Experience — Washington, DC Creator Activation
MY ROLE + APPROACH
Identified relevant lifestyle and things-to-do creators and managed personalized outreach, VIP attendance, creator communications and post-experience deliverables.
10+ creators
40+ pieces
45K+ views
View case study →
100K+
CONTENT VIEWS
White-Label Influencer Partnerships & Experiential Marketing
Immersive Cultural Experience — Orlando Creator Activation
MY ROLE + APPROACH
Combined organic VIP invitations with paid creator partnerships, managing sourcing, partnership coordination, audience offers, creator communications and deliverable tracking.
10+ creators
90+ pieces
100K+ views
View case study →
11M+
CONTENT VIEWS
White-Label Influencer Marketing & Experiential Campaign Support
Immersive Historical Experience — Tampa Creator Activation
MY ROLE + APPROACH
Sourced and recruited creators suited to the immersive experience, then managed VIP attendance, creator communications, content follow-up and deliverable tracking.
30+ creators
100+ pieces
11M+ views
View case study →
~3.5×
REPORTED ROAS
White-Label Influencer Marketing & Experiential Campaign Support
Immersive Family Entertainment Experience — Montreal Creator Activation
MY ROLE + APPROACH
Built the creator pipeline through targeted sourcing and outreach, then managed participation, creator communications, content coordination and deliverables across the activation.
40+ creators
200+ pieces
6M+ views
View case study →
1M+
CONTENT VIEWS
White-Label Influencer Partnerships & Experiential Marketing
Immersive Nighttime Experience — Philadelphia Creator Activation
MY ROLE + APPROACH
Built a local creator activation around firsthand visits and an audience offer, managing sourcing, VIP invitations, attendance logistics, creator communications and content follow-up.
20+ creators
90+ pieces
1M+ views
View case study →
600+
TRACKED LINK CLICKS
White-Label Influencer Partnerships & Experiential Marketing
Immersive Historical VR Experience — Orlando Creator Activation
MY ROLE + APPROACH
Managed a mix of organic and paid creator partnerships, coordinating VIP invitations, audience offers, creator communications, content follow-up and final deliverables.
20+ creators
100+ pieces
800K+ views
View case study →
150K+
CONTENT VIEWS
White-Label Influencer Marketing & Experiential Campaign Support
Immersive Historical VR Experience — San Antonio Creator Activation
MY ROLE + APPROACH
Sourced local creators and managed VIP outreach, audience-offer coordination, attendance, creator communications and content follow-up.
10+ creators
40+ pieces
150K+ views
View case study →
1M+
CONTENT VIEWS
White-Label Influencer Partnerships & Experiential Marketing
Immersive Cultural VR Experience — Salt Lake City Creator Activation
MY ROLE + APPROACH
Targeted local creators who could translate the VR experience into social content, managing outreach, VIP visits, creator communications and deliverables.
10+ creators
70+ pieces
1M+ views
View case study →
1M+
CONTENT VIEWS
White-Label Influencer Marketing & Experiential Campaign Support
Interactive Entertainment Experience — Orlando Creator Activation
MY ROLE + APPROACH
Built and managed the local creator pipeline from sourcing and outreach through experiential attendance, creator communications, content follow-up and deliverable tracking.
10+ creators
100+ pieces
1M+ views
View case study →
450K+
CONTENT VIEWS
White-Label Influencer Partnerships & Experiential Marketing
Immersive Historical VR Experience — San Francisco Creator Activation
MY ROLE + APPROACH
Managed organic VIP outreach alongside three paid creator partnerships, including paid negotiations and booking, content requirements, creator communications and final deliverables.
20+ creators
100+ pieces
450K+ views
View case study →
250K+
CONTENT VIEWS
White-Label Influencer Marketing & Experiential Campaign Support
Immersive Art Exhibition — Richmond Creator Activation
MY ROLE + APPROACH
Targeted relevant local creators and managed personalized outreach, recruitment, attendance coordination, creator communications and post-visit content follow-up.
20+ creators
100+ pieces
250K+ views
View case study →
300K+
CONTENT VIEWS
White-Label Influencer Event & Ongoing Creator Campaign
Immersive Historical Experience — Montreal Creator Activation
MY ROLE + APPROACH
Managed creator recruitment for the initial event, then sustained momentum through ongoing creator visits, attendance logistics, communications and content follow-up.
30+ creators
100+ pieces
300K+ views
View case study →
450K+
CONTENT VIEWS
White-Label Influencer Marketing & Local Creator Activation
Immersive Family Exhibition — Montreal Creator Activation
MY ROLE + APPROACH
Focused sourcing on family and local-discovery creators, managing personalized outreach, recruitment, attendance, creator communications and content follow-up.
30+ creators
100+ pieces
450K+ views
View case study →
1M+
CONTENT VIEWS
White-Label Influencer Marketing & Local Creator Activation
Immersive Art Exhibition — Knoxville Creator Activation
MY ROLE + APPROACH
Targeted local creators suited to visual experiential content and managed sourcing, personalized outreach, attendance, creator communications and deliverables.
10+ creators
40+ pieces
1M+ views
View case study →
250K+
CONTENT VIEWS
White-Label Influencer Event & Creator Activation
Immersive Art Exhibition — Tampa Creator Activation
MY ROLE + APPROACH
Built the local creator list and managed event outreach, VIP attendance, creator communications and post-event content follow-up.
10+ creators
70+ pieces
250K+ views
View case study →
1M+
CONTENT VIEWS
White-Label Influencer Event & Ongoing Creator Campaign
Touring Art Exhibition — Montreal Creator Activation
MY ROLE + APPROACH
Managed creator recruitment for the launch event and extended the campaign through ongoing outreach, attendance coordination, creator communications and deliverable tracking.
40+ creators
300+ pieces
1M+ views
View case study →
100+
CREATORS ACTIVATED
White-Label Red Carpet Premiere, VVIP Influencer Activation & Paid Creator Partnerships
Film Premiere — Creator Campaign
MY ROLE + APPROACH
Managed the creator-facing red-carpet activation across organic, VVIP and paid talent—from sourcing and negotiations through bookings, guest-list logistics, creator communications and final content tracking.
100+ creators
600+ pieces
6M+ views
View case study →
3M+
CONTENT VIEWS
White-Label Influencer Premiere & Ongoing Creator Campaign
Global Live Entertainment Tour — Laguna Hills Creator Activation
MY ROLE + APPROACH
Managed creator recruitment around the premiere and continued outreach afterward, coordinating attendance, creator communications, content follow-up and final deliverables.
70+ creators
400+ pieces
3M+ views
View case study →
9M+
CONTENT VIEWS
White-Label Influencer Premiere & Ongoing Creator Campaign
Global Live Entertainment Tour — New York Creator Activation
MY ROLE + APPROACH
Managed a large-scale premiere activation and ongoing creator program, from sourcing and outreach through attendance, pre/post-event content, creator communications and deliverable tracking.
80+ creators
400+ pieces
9M+ views
View case study →
600K+
CONTENT VIEWS
White-Label Influencer Event & Ongoing Creator Campaign
Immersive Historical Experience — New Orleans Creator Activation
MY ROLE + APPROACH
Managed launch-event creator recruitment and extended the campaign through ongoing visits, attendance logistics, creator communications and content follow-up.
10+ creators
80+ pieces
600K+ views
View case study →
1M+
CONTENT VIEWS
White-Label Influencer Premiere & Paid Creator Partnership Campaign
Global Live Entertainment Tour — Seattle Creator Activation
MY ROLE + APPROACH
Managed a large local premiere activation alongside targeted paid creator partnerships, including negotiations, booking, content requirements and final deliverables.
40+ creators
200+ pieces
1M+ views
View case study →
400K+
CONTENT VIEWS
White-Label Influencer Marketing & Experiential Creator Activation
Seasonal Experiential Event — Chicago Creator Activation
MY ROLE + APPROACH
Managed the seasonal creator activation from targeted sourcing and outreach through attendance logistics, creator communications, content coordination and deliverables.
10+ creators
100+ pieces
400K+ views
View case study →
1M+
CONTENT VIEWS
White-Label Influencer Premiere & Paid Creator Partnership Campaign
Global Live Entertainment Tour — Houston Creator Activation
MY ROLE + APPROACH
Managed premiere creator recruitment alongside paid partnerships, including creator sourcing, paid negotiations and booking, content requirements, communications and deliverable tracking.
30+ creators
200+ pieces
1M+ views
View case study →
3M+
CONTENT VIEWS
WHITE-LABEL INFLUENCER EVENT & PAID CREATOR PARTNERSHIPS
Immersive Outdoor Entertainment Experience — Austin Creator Activation
MY ROLE + APPROACH
Managed a large pre-opening creator event alongside targeted paid partnerships, including sourcing, negotiations, booking, audience offers, communications and deliverable tracking.
50+ creators
300+ pieces
3M+ views
View case study →
2M+
CONTENT VIEWS
White-Label Influencer Marketing, Experiential Creator Activation & Paid Usage Campaign
Seasonal Immersive Experience — New York Creator Activation
MY ROLE + APPROACH
Managed organic VIP creator outreach while identifying content for paid amplification and coordinating paid creator work, usage rights, communications and deliverables.
40+ creators
200+ pieces
2M+ views
View case study →
850K+
CONTENT VIEWS
White-Label Influencer Marketing, PR Seeding & Creator Activation
Immersive Light Experience — St. Louis Creator Activation
MY ROLE + APPROACH
Built the local creator activation from sourcing and outreach through recruitment, experiential attendance, creator communications, content follow-up and deliverables.
40+ creators
100+ pieces
850K+ views
View case study →
150K+
ENGAGEMENTS
White-Label Influencer Premiere & Creator Activation
Global Live Entertainment Tour — Santa Monica Creator Activation
MY ROLE + APPROACH
Managed the premiere creator pipeline from sourcing and personalized outreach through pre-event awareness, attendance logistics, custom UTM links, creator communications and final deliverables.
80+ creators
400+ pieces
8M+ views
View case study →
3M+
CONTENT VIEWS
White-Label Influencer Event, PR Seeding & Creator Campaign
Immersive Nighttime Experience — Philadelphia Creator Activation
MY ROLE + APPROACH
Combined an influencer event with PR seeding, managing creator sourcing, event recruitment, mailer coordination, creator communications, unboxing/event content and deliverables.
50+ creators
300+ pieces
3M+ views
View case study →
1M+
CONTENT VIEWS
WHITE-LABEL INFLUENCER PREMIERE & CREATOR ACTIVATION
Global Live Entertainment Tour — Vancouver Creator Activation
MY ROLE + APPROACH
Managed creator sourcing and premiere recruitment, coordinating pre-event social promotion, attendance, custom UTM links, creator communications and deliverable tracking.
50+ creators
300+ pieces
1M+ views
View case study →
500K+
CONTENT VIEWS
White-Label Influencer Premiere, Organic Activation & Paid Creator Partnerships
Global Live Entertainment Tour — Portland Creator Activation
MY ROLE + APPROACH
Combined organic premiere attendance with paid creator partnerships and a ticket giveaway, managing sourcing, negotiations, booking, creator communications and deliverables.
30+ creators
200+ pieces
500K+ views
View case study →
3M+
CONTENT VIEWS
White-Label Organic Influencer Activation & Paid Creator Partnership
Immersive Family Experience — New York Creator Activation
MY ROLE + APPROACH
Managed organic VIP creator visits alongside a targeted paid partnership, coordinating sourcing, audience offers, creator communications, content follow-up and final deliverables.
50+ creators
300+ pieces
3M+ views
View case study →
800K+
CONTENT VIEWS
White-Label Influencer Launch & Ongoing Creator Campaign
Immersive Family Entertainment Experience — Denver Creator Activation
MY ROLE + APPROACH
Built an ongoing Denver creator program focused on family and local-discovery audiences, managing launch outreach, continued recruitment, attendance, communications and content follow-up.
40+ creators
200+ pieces
800K+ views
View case study →
500+
PIECES OF CONTENT
WHITE-LABEL ORGANIC INFLUENCER ACTIVATION & PAID CREATOR PARTNERSHIPS
Immersive Family Entertainment Experience — New Jersey Creator Campaign
MY ROLE + APPROACH
Targeted family, kids, lifestyle and local-discovery creators, managing organic outreach, audience discount codes, creator communications, content follow-up and deliverables.
80+ creators
500+ pieces
2M+ views
View case study →
650K+
CONTENT VIEWS
White-Label Influencer Premiere & Creator Activation
Global Live Entertainment Tour — Minneapolis Creator Activation
MY ROLE + APPROACH
Managed the premiere creator pipeline from sourcing and outreach through pre-show promotion, attendance, custom UTM links, creator communications and deliverable tracking.
20+ creators
100+ pieces
650K+ views
View case study →
200K+
CONTENT VIEWS
White-Label Influencer Marketing & Product Seeding Campaign
Family Consumer Brand — Creator Product Campaign
MY ROLE + APPROACH
Built a targeted family and lifestyle product-seeding program, managing creator selection, personalized outreach, product coordination, content requirements, communications and deliverables.
10+ creators
50+ pieces
200K+ views
View case study →
1M+
CONTENT VIEWS
White-Label Influencer Marketing & Local Creator Activation
Touring Art Exhibition — Miami Creator Activation
MY ROLE + APPROACH
Targeted relevant Miami creators and managed personalized outreach, VIP invitations, attendance coordination, creator communications and post-visit content follow-up.
30+ creators
200+ pieces
1M+ views
View case study →
450K+
CONTENT VIEWS
White-Label Influencer Premiere & Creator Activation
Global Live Entertainment Tour — Hartford Creator Activation
MY ROLE + APPROACH
Managed premiere creator recruitment from sourcing and outreach through pre-show promotion, attendance, custom tracking links, creator communications and final deliverables.
20+ creators
100+ pieces
450K+ views
View case study →
$125K+
ESTIMATED MEDIA VALUE
White-Label Influencer Marketing & Local Creator Activation
Interactive Immersive Experience — Washington, DC Creator Activation
MY ROLE + APPROACH
Built the DC/DMV creator pipeline through targeted sourcing and personalized outreach, then managed VIP attendance, creator communications, content follow-up and deliverables.
50+ creators
300+ pieces
1M+ views
View case study →
250K+
CONTENT VIEWS
WHITE-LABEL INFLUENCER MARKETING & LOCAL CREATOR ACTIVATION
Immersive Art Exhibition — New Orleans Creator Activation
MY ROLE + APPROACH
Identified relevant New Orleans creators and managed personalized outreach, VIP invitations, attendance, creator communications and content follow-up.
10+ creators
50+ pieces
250K+ views
View case study →
95K+
CONTENT VIEWS
White-Label Influencer Screening & Entertainment Creator Activation
Film Screening — Los Angeles Creator Activation
MY ROLE + APPROACH
Managed the creator-facing screening activation from entertainment creator sourcing and personalized outreach through recruitment, guest-list logistics, attendance, publication follow-up and deliverable tracking.
7+ creators
10+ pieces
95K+ views
View case study →