Global Live Entertainment Tour — Seattle Creator Activation
Objective
Generate awareness around the Seattle premiere of the global live entertainment production through a large-scale local creator activation, supported by a targeted paid partnership program producing curated content for the global live entertainment company’s social advertising. Campaign Duration January–February 2025
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness ahead of the event.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links, paid creator negotiations and partnership coordination.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The premiere activation generated 1M+ views, 1M+ in reach from 40+ creators and 200+ tracked posts. The paid partnership program activated 4 selected creators, producing 30+ tracked posts with 150K+ views, 100K+ reach. The report states that the $4,100+ creator budget generated $10,200 in organic social media value, excluding the additional value generated through paid-ad usage.
Results
The activation mobilized 40+ creators to produce 200+ pieces of content, generating 1M+ views and 15K+ engagements.
The premiere activation generated 1M+ views from 40+ creators and 200+ pieces of creator content. The paid partnership program activated 4 selected creators, producing 30+ pieces of creator content with 150K+ views. The report states that the $4,100+ creator budget generated $10,200 in organic social media value, excluding the additional value generated through paid-ad usage.