Immersive Family Entertainment Experience — Los Angeles Creator Activation
Objective
Build awareness of the immersive family entertainment experience Los Angeles through creator-led content that captures the attraction’s colourful installations, interactive environments, and visitor experience. Connect the attraction with relevant creators who can introduce it to their audiences through firsthand social storytelling.
My Approach
I built the creator activation around a concentrated event moment, using creator selection and outreach to build awareness through event-led social content.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive family entertainment experience Los Angeles provided the setting for a visually driven influencer campaign, inviting creators to share an experience filled with colourful environments, interactive installations, and playful moments. The campaign translated the attraction’s visual appeal into social content, giving audiences an opportunity to discover the immersive family entertainment experience through the perspectives of creators who experienced it firsthand. I managed the relationships and logistics behind the activation, from sourcing and recruiting creators to coordinating visits, communicating campaign details, and following up on content delivery. Creator coverage extended across Instagram, TikTok, Facebook, and YouTube, bringing together different content formats and audience communities to showcase the experience. This project demonstrates how I support agencies with the hands-on coordination needed to bring an experiential influencer campaign to life, while allowing the agency to maintain its client-facing relationship and overall campaign leadership.
Results
The activation mobilized 40+ creators to produce 200+ pieces of content, generating 3M+ views and 30K+ engagements.
The report also recorded an estimated. One of the campaign’s highest-performing creator posts generated approximately 2M+ views and 15K+ engagements, demonstrating the reach achieved by individual creator coverage within the broader activation. My role was to coordinate the creator relationships, visits, communications, and content follow-up that brought the activation together, providing the agency with dedicated execution support throughout the campaign.