Film Premiere — Creator Campaign
Objective
Generate online buzz, build awareness and attract new users to the newly rebranded the entertainment platform through a large-scale Beverly Hills red carpet premiere combining organic influencer attendance, local talent, a celebrity host and targeted paid creator partnerships. Paid creators were specifically tasked with driving traffic to the entertainment platform and encouraging audiences to download the streaming app.
My Approach
I approached the screening as a concentrated creator moment, selecting creators who could translate the in-person experience into social coverage around the film.
I managed the creator pipeline from research and personalized outreach through recruitment, attendance coordination, guest-list logistics and content expectations, paid creator negotiations and partnership coordination.
Following the screening, I managed creator communications, publication follow-up and deliverable tracking as a white-label extension of the agency team.
Campaign Execution
The entertainment platform used the Beverly Hills red carpet premiere of Keily: the film premiere as a large-scale creator and entertainment marketing moment surrounding the platform's rebrand. The organic strategy invited influencers and local talent to attend with a guest and share the premiere before, during and after the event. A dedicated VVIP experience was created for 50 top-tier influencers, including VVIP-room access, a $100 Uber voucher and priority screening seating. Other attending influencers received $50 Uber vouchers. Celebrity host Jesse Metcalfe was incorporated into the event strategy to help generate additional attention from creators, press and media. Alongside the broader premiere activation, six paid influencer partnerships were commissioned to create curated content designed to drive audiences to the entertainment platform and encourage app downloads. Paid partners received an enhanced VVIP experience including a meet-and-greet with the celebrity host and priority seating. The paid creator budget was $50,000.
Results
The activation mobilized 100+ creators to produce 600+ pieces of content, generating 6M+ views and 100K+ engagements.
The overall premiere activation generated 6M+ views, with 100+ creators producing 600+ pieces of creator content. The paid partnership program added a particularly high-impact layer: six paid creators generated 8M+ views and $65,700 in organic social media value from 50+ pieces of creator content.