Immersive Historical VR Experience — San Antonio Creator Activation
Objective
Build local awareness of the immersive historical VR experience by inviting San Antonio creators to experience the attraction as VIP guests and translate their visits into authentic social content. Participating creators were also provided with a 10% audience discount code designed to encourage website traffic and ticket consideration.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive historical VR experience San Antonio used local creator experiences to introduce the immersive attraction to audiences looking for things to do in the city. The campaign focused on San Antonio–based lifestyle, family, and local discovery creators, inviting them to experience the immersive historical VR experience firsthand and share their visits with their communities. Each creator was also provided with a 10% audience discount code to connect awareness-building content with a direct ticketing incentive. I managed the creator relationships and logistics throughout the activation, from identifying suitable talent and conducting outreach to coordinating bookings, attendance, campaign requirements, and published deliverables. What stands out in this activation is its consistency: all 11 booked creators attended, and all 11 went on to publish content, resulting in a 100%+ posting rate.
Results
The activation mobilized 10+ creators to produce 40+ pieces of content, generating 150K+ views and 10K+ engagements.
The activation contacted 90 San Antonio creator profiles and converted 11 into confirmed bookings. All 11 attended, with 35 total creator and guest tickets used, and every attending creator published campaign content — a 100%+ posting rate. Those partnerships produced 40+ social posts generating approximately 150K+ views. The campaign recorded approximately, while creator tracking links generated 30+ clicks and all 11 participating creators shared the audience discount code. The campaign demonstrates the value of focused local creator recruitment paired with hands-on relationship management: every booked partnership progressed from attendance through published content.