Immersive Nighttime Experience — Philadelphia Creator Activation
Objective
Launch the immersive nighttime experience Philadelphia through a coordinated influencer event and PR seeding campaign, generating awareness ahead of the public opening while driving ticket consideration through creator experiences, unboxing content, custom tracking links and a 15% audience discount code.
My Approach
I built the creator activation around a concentrated event moment, using creator selection and outreach to build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive nighttime experience Philadelphia combined a pre-opening influencer event with physical PR seeding to create multiple creator touchpoints around the launch. Thirty-seven creators were invited to be among the first to experience the immersive nighttime experience before it opened to the public, with 37 exclusive merchandise boxes also sent for creator unboxing content. Participating creators received a 15% discount code to share with their audiences to help drive website traffic and ticket sales. The broader outreach program contacted 300+ creator profiles, resulting in 70+ bookings and 50+ creator attendees. A total of 200+ creator and guest tickets were distributed, with 150+ attendees, while 50+ creators ultimately posted campaign content. The campaign also generated 1,334 custom UTM link clicks, and 40+ creators shared the discount code.
Results
The activation mobilized 50+ creators to produce 300+ pieces of content, generating 3M+ views and 150K+ engagements.
The campaign generated 3M+ views across 300+ pieces of creator content from 50+ creators. TikTok was a major performance driver, producing approximately 1M+ views and 100K+ engagements across just 20+ posts. Instagram contributed another 2M+ views across 300+ posts.