Immersive Family Entertainment Experience — New Jersey Creator Campaign
Objective
The organic campaign focused on New Jersey, New York and surrounding-area creators in family, kids, local discovery and lifestyle niches. Discount codes were supplied to encourage website traffic and ticket sales.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, along with creator-specific tracking links, paid creator negotiations and partnership coordination.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive family entertainment experience the New Jersey entertainment destination combined a broad organic creator strategy with a smaller, highly targeted paid partnership program. The organic activation invited local creators to experience the immersive family entertainment experience in exchange for social coverage. It generated 100+ creator RSVPs, 80+ attendees and 80+ creators who ultimately posted content, despite the scheduled influencer event being cancelled/rescheduled twice. Creator-specific tracking generated 800+ UTM clicks. The paid component selected four creators based on content quality, local following, audience size and engagement. Each received a personalized discount code, with the program operating on a $3,600+ creator budget and generating 305 additional tracked UTM clicks.
Results
The activation mobilized 80+ creators to produce 500+ pieces of content, generating 2M+ views and 45K+ engagements.
The primary campaign generated 2M+ views from 80+ creators and 507 pieces of tracked content. The organic activation generated 866 tracked UTM clicks, while the four paid partnerships added 300+ tracked clicks, giving the two campaign components 1,171 tracked UTM clicks in total. The paid report states that a $3,600+ creator budget generated.