Touring Art Exhibition — Miami Creator Activation
Objective
Build local awareness and increase ticket sales for the touring art exhibition Miami by identifying and inviting relevant Miami creators to experience the immersive exhibition and share it with their audiences.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The touring art exhibition Miami used a targeted local creator strategy to build awareness around the immersive exhibition and encourage ticket sales. The campaign reached out to 350+ influencers, generating 40+ bookings and 30+ creator attendees. A total of 108 VIP creator/guest tickets were distributed, with 70+ attendees. Ultimately, 30+ creators posted campaign content, producing a reported 108%+ posting rate.
Results
The activation mobilized 30+ creators to produce 200+ pieces of content, generating 1M+ views and 5K+ engagements.
The campaign generated 1M+ views from 30+ creators and 200+ pieces of creator content. It also drove 1,832 tracked link clicks, with 20+ creators sharing their UTM link. Instagram generated the majority of campaign scale with 1M+ views, while TikTok contributed 25K+ views and 1K+ engagements from only nine posts.