Global Live Entertainment Tour — Laguna Hills Creator Activation
Objective
Build awareness around the Laguna Hills premiere of the global live entertainment production through local influencer attendance and social coverage, while extending momentum beyond opening night through additional creator visits in the weeks following the premiere. The campaign also used custom tracking links to direct audiences to the show's ticketing page.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness before the event and extend the conversation through experiential content afterward.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The global live entertainment production Laguna Hills combined a high-impact premiere activation with an ongoing influencer strategy designed to sustain awareness after opening night. Creators were invited to attend the May 29 premiere or an alternate performance and share their experience through Instagram Stories, in-feed content, Reels and/or TikTok. Custom UTM links connected creator content directly to the show's ticketing page.
Results
The activation mobilized 70+ creators to produce 400+ pieces of content, generating 3M+ views and 20K+ engagements.
The campaign generated 3M+ views across 400+ posts from 70+ creators. The activation recorded 80+ influencer RSVPs, 50+ attendees, 70+ creators posting content and a combined cumulative followership of 57.98 million. Creator tracking links generated 600+ clicks to the ticketing experience.