Immersive Cultural Experience — Denver Creator Activation
Objective
Support a local creator activation through discreet, end-to-end influencer campaign coordination, from creator recruitment to content follow-up.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
Provided discreet, behind-the-scenes influencer marketing support for an agency-led activation promoting the immersive cultural experience in Denver. Working as an extension of the agency team, I supported local creator sourcing and outreach, partnership coordination, bookings, guest-list logistics, creator communications, and post-visit content follow-up. This project demonstrates how agencies can expand their influencer marketing execution capacity through white-label support while retaining ownership of their client relationships and overall campaign strategy.
Results
The activation mobilized 10+ creators to produce 50+ pieces of content, generating 100K+ views and 1K+ engagements.
Supported the agency-led activation from initial creator outreach through event attendance and post-visit content follow-up. Provided behind-the-scenes coordination across creator bookings, communications, guest-list logistics, and deliverable tracking, helping the agency manage campaign execution while remaining the client-facing partner.