Immersive Cultural Experience — Orlando Creator Activation
Objective
Introduce Orlando audiences to the immersive cultural experience through local creator visits and firsthand social content. Combine organic VIP invitations with paid influencer partnerships, giving creators a 10% audience discount code to encourage interest in the attraction and direct potential visitors to its ticketing website.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, along with creator-specific tracking links, paid creator negotiations and partnership coordination.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive cultural experience Orlando campaign brought local creators into an immersive experience inspired by the history and landscapes of Peru, giving them an opportunity to introduce the attraction to their audiences through firsthand storytelling. The activation targeted Orlando-based lifestyle, family, and things-to-do creators. Organic VIP invitations formed the foundation of the campaign, complemented by three paid creator partnerships designed to expand local content coverage. A 10% audience discount code gave participating influencers an additional way to encourage their followers to explore the experience. I managed the creator-facing execution, from researching suitable influencers and conducting personalized outreach to coordinating partnerships, organizing visits, communicating campaign requirements, and following up on published content. The campaign's mix of organic and paid partnerships demonstrates my ability to manage multiple creator relationships and attendance schedules while providing discreet, hands-on support to an agency-led activation.
Results
The activation mobilized 10+ creators to produce 90+ pieces of content, generating 100K+ views and 100K+ reach.
The campaign contacted 250+ creator profiles and secured 20+ bookings, comprising 18 organic invitations and three paid partnerships. Nineteen creators attended, and all 19 published content. The activation also recorded 60+ tickets used by influencers and their guests. Custom tracking links recorded 100+ clicks, while 10+ creators shared the audience discount code. My role was to bring the creator activation together, managing the outreach pipeline, paid and organic partnerships, attendance logistics, and content follow-up while the agency retained its client-facing relationship and final reporting responsibilities.