Immersive Outdoor Entertainment Experience — Austin Creator Activation
Objective
Launch the immersive outdoor entertainment experience in Austin through a large-scale pre-opening influencer event, supported by targeted paid creator partnerships designed to produce curated content and drive ticket consideration through creator-specific discount codes and tracked links. The organic activation invited Austin creators to experience the attraction before its public opening on November 7 and provided a general 10% discount code to encourage website traffic and ticket sales. The paid program separately selected Austin creators to produce curated campaign content, with custom 10% discount codes supplied to each partner.
My Approach
I built the creator activation around a concentrated event moment, using creator selection and outreach to build awareness through event-led social content.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links, paid creator negotiations and partnership coordination.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive outdoor entertainment experience Austin combined a large pre-opening influencer activation with a targeted paid creator program. The organic campaign contacted 250+ creator profiles, generating 80+ bookings and 50+ influencer attendees. A total of 150+ influencer and guest tickets were distributed, with 100+ attendees. Ultimately, 50+ creators posted campaign content, generating 1,670 custom UTM link clicks, while 40+ creators shared the campaign discount code. The separate paid partnership campaign activated 5 selected creators, producing curated content across Instagram and TikTok.
Results
The activation mobilized 50+ creators to produce 300+ pieces of content, generating 3M+ views and 100K+ engagements.
The primary campaign generated 3M+ impressions, 100K+ engagements. The activation also drove 1,670 tracked UTM clicks, with 40+ creators sharing the 10% discount code. The paid creator component delivered particularly strong performance from a small group: just five paid partners generated 1M+ views.