Immersive Family Entertainment Experience — Denver Creator Activation
Objective
Build sustained local awareness and ticket consideration for the immersive family entertainment experience Denver through an ongoing creator program targeting Denver-area creators in family, kids, lifestyle and local things-to-do niches. Creators were invited to experience the immersive family entertainment experience in exchange for social coverage, while discount codes and tracked links provided a direct pathway from creator content to the experience's website and ticket sales.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive family entertainment experience Denver used an ongoing local creator strategy to introduce the immersive experience and maintain social visibility beyond its initial launch. The program targeted micro through macro creators based in Denver and surrounding areas, with an emphasis on mom/family/kids, local things-to-do and lifestyle creators. Discount codes were incorporated into creator content to help drive traffic and ticket sales. Across the activation, 40+ creators RSVP'd, 40 attended and 40 ultimately posted, while campaign tracking links generated 700+ clicks. Twenty-nine creators also shared the supplied discount code.
Results
The activation mobilized 40+ creators to produce 200+ pieces of content, generating 800K+ views and 30K+ engagements.
The campaign generated 800K+ views from 40+ creators and 200+ pieces of creator content. The campaign also produced 718 tracked link clicks, with 20+ creators sharing the supplied discount code.