Film Screening — Los Angeles Creator Activation
Objective
Generate social awareness around the Los Angeles screening event by activating creators to attend the screening and share event coverage with their audiences.
My Approach
I approached the screening as a concentrated creator moment, selecting creators who could translate the in-person experience into social coverage around the film.
I managed the creator pipeline from research and personalized outreach through recruitment, attendance coordination, guest-list logistics and content expectations.
Following the screening, I managed creator communications, publication follow-up and deliverable tracking as a white-label extension of the agency team.
Campaign Execution
The Los Angeles film screening campaign brought creators into the film's event experience to generate social coverage surrounding the screening. Creators attended the screening and produced social coverage featuring arrivals, red-carpet moments, promotional artwork and the event experience. I coordinated the creator-facing execution around attendance, content expectations and post-event deliverables.
Results
The activation mobilized 7+ creators to produce 10+ pieces of content, generating 95K+ views and 195+ engagements.
Seven participating creators generated 95K+ views and 195+ engagements across 10+ pieces of creator content.