Global Live Entertainment Tour — Toronto Creator Activation
Objective
Support awareness of the global live entertainment production in Toronto through a local influencer activation spanning the premiere and subsequent performances. Coordinate creator attendance, pre-event awareness content, and post-event coverage to showcase the experience and direct audiences to the show’s ticketing page.
My Approach
I structured the creator activation across both the premiere and ongoing performance dates, allowing the campaign to maintain creator momentum beyond a single opening-night moment.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, coordinating attendance across available performance dates, content expectations and deliverables, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
Provided behind-the-scenes influencer marketing support for an agency-led activation surrounding the global live entertainment production in Toronto. The campaign invited local influencers to attend the June premiere or an alternative performance date and share their experience with their audiences. The content strategy included branded Instagram Stories ahead of attendance, followed by post-event Stories, in-feed posts, Reels, and/or TikTok videos. Custom tracking links directed audiences to the show’s ticketing page.
Results
The activation mobilized 100+ creators to produce 700+ pieces of content, generating 3M+ views and 2M+ reach.
The overall campaign recorded 100+ influencer RSVPs, 100+ attendees, and 100+ influencers who posted content. Campaign-wide performance included 700+ social posts, approximately 3M+ views, and 2K+ custom tracking-link clicks.