Immersive Family Entertainment Experience — Montreal Creator Activation
Objective
Support awareness of the immersive family entertainment experience’s Montreal experience through local influencer partnerships and social content showcasing the attraction. Coordinate creator participation and content delivery to introduce the immersive experience to relevant audiences.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness through event-led social content.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
Provided behind-the-scenes influencer marketing support for an agency-led campaign promoting the immersive family entertainment experience in Montreal. The campaign brought together creators showcasing the immersive family entertainment experience’s immersive experience through Instagram, TikTok, YouTube, and online content.
Results
The activation mobilized 40+ creators to produce 200+ pieces of content, generating 6M+ views and 4M+ reach.
Supported the execution of a multi-platform influencer campaign for the immersive family entertainment experience Montreal, managing creator-facing coordination from recruitment and partnership arrangements through attendance logistics, communications, and content follow-up. The overall campaign recorded 42 participating creators and 294 social and online posts, generating approximately 6M+ views. The campaign report also recorded an estimated. Campaign Report – BP MTL.pdf My white-label involvement provided dedicated, behind-the-scenes influencer campaign execution while the agency retained its client-facing relationship and final reporting responsibilities.