Global Live Entertainment Tour — New York Creator Activation
Objective
Generate awareness and social visibility around the New York City premiere of the global live entertainment production through a large-scale creator activation, then extend that momentum through continued creator visits and social coverage after opening night.
My Approach
I built the creator activation around a concentrated event moment, using creator selection and outreach to build awareness before the event and extend the conversation through experiential content afterward.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The global live entertainment production NYC combined a high-impact premiere activation with an ongoing creator strategy designed to sustain awareness after opening night. For the premiere, creators were asked to publish branded pre-event Stories followed by Instagram Stories, in-feed content, Reels and/or TikTok videos sharing their experience. Custom UTM links directed audiences to the show's ticketing page. The premiere recorded 100+ RSVPs, 70+ attendees, 70+ creators posting and 1,810 tracked UTM clicks. The campaign then continued into April through additional creator visits. That ongoing reporting phase tracked 10+ creators producing 60+ posts, generating 400K+ views, 350K+ reach.
Results
The activation mobilized 80+ creators to produce 400+ pieces of content, generating 9M+ views and 150K+ engagements.
The premiere campaign generated 9M+ views across 400+ pieces of creator content from 80+ creators. The ongoing phase extended campaign activity into April, producing another reporting segment of 60+ posts, 400K+ views. Instagram accounted for 428.43K of those views, with additional TikTok coverage.