Global Live Entertainment Tour — Portland Creator Activation
Objective
Generate awareness around the global live entertainment production’s Portland premiere through local creator attendance and social coverage, while extending the campaign through paid creator partnerships, a pre-premiere ticket giveaway, and negotiated usage rights for high-quality creator content selected for the global live entertainment company’s paid social advertising.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness before the event and extend the conversation through experiential content afterward.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links, paid creator negotiations and partnership coordination.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The global live entertainment production Portland combined a premiere-night creator activation with a targeted paid partnership and content-licensing strategy. For the August 22 premiere, local creators were invited to experience the live entertainment production and share branded pre-event Stories followed by Instagram Stories, in-feed posts, Reels and/or TikTok content. Custom UTM links directed audiences to the show's ticketing page. The additional paid program activated six creator partnerships to produce curated content for the live entertainment production. It also included a ticket-giveaway partnership and the identification and negotiation of usage rights for strong premiere content so selected assets could be incorporated into the global live entertainment company’s advertising campaign.
Results
The activation mobilized 30+ creators to produce 200+ pieces of content, generating 500K+ views and 3K+ engagements.
The premiere activation generated 500K+ views from 30+ creators and 200+ pieces of creator content. It also drove 731 tracked ticketing clicks from creator-specific UTM links. The paid partnership program used a $5,500+ creator budget and the report states that it earned, excluding the additional value generated through paid-ad usage.