Global Live Entertainment Tour — Minneapolis Creator Activation
Objective
Generate awareness around the Minneapolis premiere of the global live entertainment production through a local influencer activation, using pre-show social promotion, premiere attendance, post-event content and custom UTM links to drive audiences directly to ticketing. Creators were asked to share a branded Instagram Story before attending, followed by an in-feed Instagram post, Reel and/or TikTok after the premiere.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness before the event and extend the conversation through experiential content afterward.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The global live entertainment production Minneapolis centered around the May 23, 2024 premiere, bringing local creators to the show and using their social coverage to extend the opening-night experience to audiences across Minneapolis. The activation generated 20+ creator RSVPs, 20+ attendees and 20+ creators who ultimately posted content. Custom creator tracking links generated 500+ clicks directly to the show's ticketing page.
Results
The activation mobilized 20+ creators to produce 100+ pieces of content, generating 650K+ views and 5K+ engagements.
The campaign generated 650K+ views, with 20+ creators producing 100+ pieces of creator content. Instagram accounted for almost all campaign scale, producing 650K+ views, 5K+ engagements.