Immersive Historical Experience — Tampa Creator Activation
Objective
Introduce audiences to the immersive historical experience in Tampa through creator-led storytelling that captures the atmosphere, interactive elements, and historical themes of the experience. Build awareness and interest by connecting the attraction with relevant creators who could share their visits through engaging social content.
My Approach
I built the creator activation around a concentrated event moment, using creator selection and outreach to build awareness through event-led social content.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive historical experience Tampa offered creators an opportunity to bring their audiences inside an experience inspired by one of history’s most recognizable stories. The campaign translated that experience into social content, with creators sharing the attraction’s immersive environments, interactive installations, and the immersive historical experience-themed exhibits through their own perspectives. I coordinated the influencer activation behind the scenes, managing creator recruitment, partnership arrangements, visit scheduling, communications, and content follow-up. This allowed participating creators to focus on capturing their experiences while the agency maintained its client-facing relationship. The campaign’s content reached audiences across Instagram, TikTok, YouTube, and Facebook, combining short-form video, Stories, and other social formats to introduce the attraction to potential visitors. Campaign Report – the immersive historical experience tampa.pdf This project highlights my experience coordinating creator partnerships for immersive attractions, where the visitor experience itself becomes the foundation of the campaign’s content.
Results
The activation mobilized 30+ creators to produce 100+ pieces of content, generating 11M+ views and 7M+ reach.
The overall campaign brought together 30+ creators who published 156 pieces of social content, generating approximately 11M+ views. The campaign report also recorded an estimated. Creator content offered audiences different perspectives on the attraction, from its the immersive historical experience-inspired environments to the interactive elements visitors could experience firsthand. The campaign’s highest-performing content included a post from @whenintampa that recorded approximately 7M+ views. My role was to manage the creator relationships and execution behind the activation, ensuring that outreach, bookings, communications, and content follow-up were coordinated throughout the campaign.