Immersive Historical Experience — Montreal Creator Activation
Objective
Generate awareness and social visibility for the immersive historical experience in Montreal through an initial influencer event followed by continued creator visits and ongoing social coverage.
My Approach
I built the creator activation around a concentrated event moment, using creator selection and outreach to build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive historical experience Montreal combined a concentrated influencer launch with an ongoing creator strategy designed to keep the experience visible beyond opening. I managed the creator-facing execution behind both phases, coordinating creators from initial outreach and invitations through attendance, communications, and content follow-up. The campaign then continued with additional creator visits and content throughout the following weeks.
Results
The activation mobilized 30+ creators to produce 100+ pieces of content, generating 300K+ views and 5K+ engagements.
The campaign continued beyond the launch through an ongoing creator program. That separate reporting phase tracked 10+ creators, 90+ posts, 200K+ views — demonstrating continued social activity after the initial activation rather than ending with a single launch event.