Family Consumer Brand — Creator Product Campaign
Objective
Build awareness for the family consumer brand through family-focused creator partnerships, placing the brand’s products into authentic lifestyle content designed to introduce the products to relevant parent and family audiences.
My Approach
I approached the campaign as a targeted product-seeding program, prioritizing family and lifestyle creators who could integrate the products naturally into content relevant to parent and family audiences.
I managed creator research and selection, personalized outreach, recruitment and product coordination, while communicating content requirements and supporting creators through the campaign.
From product placement through publication, I managed creator communications, content follow-up and deliverable tracking as a white-label extension of the agency team.
Campaign Execution
The family consumer brand partnered with family and lifestyle creators to showcase its products through relatable, family-oriented social content. The campaign activated 10+ creators, who produced 50 tracked Instagram posts. Creator content prominently featured parents and children interacting with the products in everyday settings, including reading together, outdoor activities and family moments.
Results
The activation mobilized 10+ creators to produce 50+ pieces of content, generating 200K+ views and 10K+ engagements.
The campaign generated 200K+ views and 10K+ engagements across 17 participating creators.