Immersive Art Exhibition — Knoxville Creator Activation
Objective
Build awareness for the immersive art exhibition in Knoxville through local creator partnerships and authentic social coverage that showcased the exhibition to potential visitors.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive art exhibition Knoxville campaign used local creators to bring the immersive exhibition to life on social media, giving audiences a firsthand look at the experience through creator-led content. I managed the campaign's creator relationships from outreach and recruitment through attendance and content follow-up, coordinating a mix of local lifestyle, family, and community-focused creators. The activation generated more than 1M+ views from just 10+ creators, demonstrating how a targeted local creator campaign can achieve significant reach without requiring a large creator roster.
Results
The activation mobilized 10+ creators to produce 40+ pieces of content, generating 1M+ views and 2K+ engagements.
The campaign generated approximately 1M+ views from 40+ pieces of content produced by 10+ creators, with an estimated. The report's highest-performing-content section includes one post with approximately 900K+ views, while another creator post generated 1K+ engagements from 15K+ views.