Immersive Historical VR Experience — Orlando Creator Activation
Objective
Introduce Orlando audiences to the immersive historical VR experience through a targeted mix of local creator partnerships, VIP visits, and authentic social storytelling. The campaign invited local influencers to experience the attraction and share their visits with their communities. A 10% audience discount code was incorporated to encourage ticket purchases, alongside a dedicated budget for two paid creator partnerships
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, along with creator-specific tracking links, paid creator negotiations and partnership coordination.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
For the immersive historical VR experience Orlando, the influencer strategy centred on giving local creators a firsthand experience they could translate into engaging, audience-focused content. The campaign combined organic VIP invitations with two paid creator partnerships, reaching influencers across Orlando's local lifestyle, family, and things-to-do communities. Rather than relying solely on promotional messaging, the activation encouraged creators to share their own experiences of the virtual reality attraction, giving potential visitors a closer look at what to expect. I managed the influencer-facing work behind the campaign, from identifying suitable creators and coordinating invitations to arranging attendance, communicating partnership requirements, and following up on published content. Audience discount codes and custom tracking links added a measurable traffic-driving component to the activation, connecting creator storytelling with interest in visiting the attraction. The project demonstrates my ability to manage a focused, multi-part influencer program as a discreet extension of an agency team, balancing creator relationships, guest logistics, paid partnerships, and content delivery. The campaign's VIP, paid-partnership, discount-code, and creator-targeting strategies are documented in the report. Campaign Report – the immersive historical experience ORLANDO.pdf Campaign Report – the immersive historical experience ORLANDO.pdf
Results
The activation mobilized 20+ creators to produce 100+ pieces of content, generating 800K+ views and 600K+ reach.
The activation connected the immersive historical VR experience with Orlando-based creators across local lifestyle, family, and things-to-do audiences. From 200+ creator profiles contacted, the campaign secured 40+ bookings, comprising 38 organic and two paid partnerships. Twenty-nine creators attended, and all 29 published content. The campaign also recorded 80+ tickets used by influencers and their guests. Custom tracking links recorded 600+ clicks, while 20+ creators shared the audience discount code. My contribution centred on turning the campaign strategy into an organized creator activation: building the outreach pipeline, securing partnerships, coordinating VIP attendance, and managing communications and deliverables through publication.