Global Live Entertainment Tour — Vancouver Creator Activation
Objective
Generate awareness around the Vancouver premiere of the global live entertainment production through a local creator activation, using pre-event social promotion, experiential content and custom UTM links to drive audiences directly to ticketing. Creators were asked to publish a branded Instagram Story before attending, followed by Instagram Stories, in-feed posts, Reels and/or TikTok content after experiencing the show.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness before the event and extend the conversation through experiential content afterward.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The global live entertainment production Vancouver centered on the October 10 premiere, inviting notable local creators to experience the production and share it with their audiences. The campaign combined pre-event awareness with post-show creator coverage and measurable ticketing traffic through individual UTM links. Creator tracking links generated 1K+ clicks.
Results
The activation mobilized 50+ creators to produce 300+ pieces of content, generating 1M+ views and 10K+ engagements.
The campaign generated 1M+ views from 50+ creators and 300+ pieces of creator content. Instagram accounted for 950K+ views and 10K+ engagements, while TikTok generated another 25K+ views and 4K+ engagements from only 10+ posts.