Immersive Art Exhibition — Richmond Creator Activation
Objective
Support awareness of the immersive art exhibition in Richmond, Virginia, through local influencer partnerships and social content showcasing the attraction. Coordinate creator participation and content delivery to introduce the immersive art experience to relevant audiences.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness through event-led social content.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
Provided behind-the-scenes influencer marketing support for an agency-led campaign promoting the immersive art exhibition in Richmond, Virginia. The campaign brought together local creators to showcase the immersive art experience through Instagram and TikTok content, highlighting the attraction and encouraging audiences to discover it for themselves. This project demonstrates how agencies can expand their influencer marketing capacity through discreet, hands-on campaign execution while retaining their client relationships and overall campaign leadership.
Results
The activation mobilized 20+ creators to produce 100+ pieces of content, generating 250K+ views and 200K+ reach.
Supported the execution of an influencer campaign for the immersive art exhibition in Richmond, managing creator-facing coordination from recruitment and partnership arrangements through attendance logistics, communications, and content follow-up. The overall campaign recorded 24 participating creators and 100+ social posts, generating approximately 250K+ views. The campaign report also recorded an estimated. Campaign Report – the immersive art exhibition richmond.pdf My white-label involvement provided dedicated, behind-the-scenes influencer campaign execution while the agency retained its client-facing relationship and final reporting responsibilities.