Immersive Nighttime Experience — Philadelphia Creator Activation
Objective
Introduce Philadelphia audiences to the immersive nighttime experience through local creators sharing their firsthand experiences of the nighttime attraction. The campaign combined creator invitations with a 10% audience discount code intended to encourage website visits and ticket purchases. It also included a paid creator partnership with content intended for 30 days of social advertising use.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness through event-led social content.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links, paid creator negotiations and partnership coordination.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive nighttime experience Philadelphia offered creators an experience designed to be discovered after dark: an immersive nighttime walk filled with illuminated environments and atmospheric installations. The influencer campaign invited Philadelphia-based creators to experience the attraction firsthand and share it with their audiences. Local lifestyle, family, and things-to-do creators were selected to introduce the experience to communities looking for memorable activities in the city. I managed the creator-facing execution, from building the outreach pipeline and coordinating invitations to arranging attendance, communicating content expectations, and following up on published deliverables. The activation paired organic creator visits with a paid content partnership. Audience discount codes and custom tracking links provided a way for creators to direct interested followers toward the attraction’s website. This project demonstrates my ability to coordinate both organic and paid influencer partnerships within a focused experiential campaign, providing discreet execution support while the agency retained its client-facing relationship and final reporting responsibilities.
Results
The activation mobilized 20+ creators to produce 90+ pieces of content, generating 1M+ views and 1M+ reach.
The campaign established a pipeline of Philadelphia-based creators across local lifestyle, family, and things-to-do audiences. Of 250+ creator profiles contacted, 30+ influencers were booked, and 23 attended, including 22 organic participants and one paid partner. The activation also recorded 70+ tickets used by creators and their guests. Twenty-four creators published content, generating 90+ posts and approximately 1M+ views across the overall campaign. Custom tracking links recorded 200+ clicks, while 10+ creators shared the audience discount code. My contribution centred on building and managing the creator relationships behind the activation, coordinating organic and paid participation, organizing visits, and keeping campaign communications and content deliverables moving from invitation through publication.