Immersive Historical Experience — New Orleans Creator Activation
Objective
Build local awareness and social visibility for the immersive historical experience in New Orleans through an initial influencer activation followed by ongoing creator visits designed to extend campaign momentum beyond the launch period.
My Approach
I built the creator activation around a concentrated event moment, using creator selection and outreach to build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive historical experience New Orleans combined an initial influencer activation with continued creator outreach designed to keep the experience visible after launch. I managed the creator-facing execution behind both phases, coordinating relationships from initial outreach and invitations through attendance, communications and content follow-up. The subsequent Ongoing campaign demonstrates that creator activity continued through April, with that reporting phase tracking another 20+ pieces of content.
Results
The activation mobilized 10+ creators to produce 80+ pieces of content, generating 600K+ views and 10K+ engagements.
The initial activation generated 600K+ views across 80+ pieces of content from 10+ creators.