Interactive Entertainment Experience — Orlando Creator Activation
Objective
Support awareness of the interactive entertainment experience in Orlando through local creator partnerships and social content that introduces audiences to the attraction, showcases the immersive experience, and encourages interest in visiting.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness through event-led social content.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
Provided behind-the-scenes influencer marketing support for an agency-led campaign promoting the interactive entertainment experience, an immersive experience in Orlando. The campaign brought together creator content across Instagram, TikTok, YouTube, and Facebook, showcasing the experience through social posts and videos. This project demonstrates how agencies can expand their influencer marketing execution capacity through discreet, hands-on campaign support while retaining their client relationships and overall campaign leadership.
Results
The activation mobilized 10+ creators to produce 100+ pieces of content, generating 1M+ views and 1M+ reach.
Supported the execution of an influencer campaign for the interactive entertainment experience Orlando, managing creator-facing coordination from recruitment and partnership arrangements through attendance logistics, communications, and content follow-up. The overall campaign recorded 19 participating creators and 100+ social posts, generating approximately 1M+ views. The campaign report also recorded an estimated. the interactive entertainment experience REPORT.pdf My white-label involvement provided dedicated, behind-the-scenes influencer campaign execution while the agency retained its client-facing relationship and final reporting responsibilities.