Global Live Entertainment Tour — Hartford Creator Activation
Objective
Generate local awareness around the global live entertainment production’s Hartford premiere through creator attendance, pre-show promotion and experiential social coverage, while using custom tracking links to direct creator audiences to the show’s ticketing page.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness before the event and extend the conversation through experiential content afterward.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables, along with creator-specific tracking links.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
For the April 10 premiere of the global live entertainment production in Hartford, notable local creators were invited to attend the show and introduce the production to their audiences. Creators were asked to publish branded Instagram Stories ahead of the premiere, followed by Instagram Story sets, in-feed content, Reels and/or TikTok videos highlighting their experience. Custom UTM links connected creator coverage directly to ticketing. Creator links generated 294 tracked ticketing clicks.
Results
The activation mobilized 20+ creators to produce 100+ pieces of content, generating 450K+ views and 15K+ engagements.
The campaign generated 450K+ views across 100+ pieces of creator content. Instagram drove 400K+ views and 15K+ engagements, while four TikTok posts contributed 10K+ views and 1K+ engagements.