Seasonal Experiential Event — Chicago Creator Activation
Objective
Generate awareness and social visibility for the seasonal experiential event in Chicago during the Valentine’s season through local creator visits and highly visual social content showcasing the immersive experience.
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The seasonal experiential event Chicago used a visually distinctive Valentine’s-themed experience to generate social discovery through local creator partnerships. I managed the creator-facing campaign execution, coordinating creators from initial sourcing and outreach through bookings, attendance, communications and content follow-up. The campaign activated 10+ creators who produced 101 pieces of tracked content, generating 400K+ views, 367,080 in reach during February.
Results
The activation mobilized 10+ creators to produce 100+ pieces of content, generating 400K+ views and 10K+ engagements.
The campaign generated 400K+ views from 10+ creators and 100+ pieces of creator content. TikTok was particularly engagement-heavy: only 7+ posts from 6+ creators generated 50K+ views and 6K+ engagements, while Instagram delivered 350K+ views across 90+ posts. 6K, 19.12K and 15K+ views.