Immersive Light Experience — St. Louis Creator Activation
Objective
Build local awareness and social visibility for the immersive light experience St. Louis through creator partnerships, experiential social coverage, and coordinated PR mailers designed to generate additional campaign content and extend awareness beyond the in-person experience.
My Approach
I built the creator activation around a concentrated event moment, using creator selection and outreach to build awareness through event-led social content.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, content expectations and deliverables.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive light experience St. Louis combined experiential creator marketing with PR seeding to generate sustained social visibility around the immersive nighttime experience. I managed the creator relationships and campaign logistics behind the activation, coordinating creators through outreach, attendance, communications and content delivery while also supporting a physical PR mailer program. This included gathering shipping information, coordinating fulfillment and tracking, communicating delivery details to creators, and collecting additional mailer-generated content.
Results
The activation mobilized 40+ creators to produce 100+ pieces of content, generating 850K+ views and 15K+ engagements.
Instagram drove the majority of campaign performance with 850K+ views and 15K+ engagements, while TikTok added further short-form coverage.