Immersive Cultural VR Experience — Salt Lake City Creator Activation
My Approach
I built the creator activation around a concentrated event moment, prioritizing locally relevant creators who could help build awareness.
I managed the creator pipeline from research and selection through personalized outreach, recruitment and booking, while coordinating RSVPs and guest-list logistics, along with creator-specific tracking links, paid creator negotiations and partnership coordination.
Throughout the activation, I managed creator relationships and deliverable follow-up as a white-label extension of the agency team, keeping the campaign moving from initial outreach through publication.
Campaign Execution
The immersive cultural VR experience brought the ancient Incan city to Salt Lake City audiences through an immersive virtual reality experience. The influencer campaign invited local creators to explore the attraction and share their visits with followers looking for new experiences in the area. The activation targeted local things-to-do, lifestyle, and family creators. It paired ongoing organic VIP invitations with four paid partnerships, giving creators an opportunity to showcase the experience through their own perspectives. A 10% audience discount code added a practical incentive for interested followers to explore ticket options. I coordinated the creator relationships and logistics behind the campaign, from building the outreach list and securing participation to organizing visits, communicating content expectations, and following up on deliverables. The project reflects my ability to manage an ongoing local influencer activation with both organic and paid partnerships, providing agencies with discreet execution support while they retain their client-facing relationships.
Results
The activation mobilized 10+ creators to produce 70+ pieces of content, generating 1M+ views and 6K+ engagements.
The campaign contacted 100+ creator profiles and secured 10+ bookings: 14 organic invitations and four paid partnerships. Fifteen creators attended, and all 15 published content. The activation also recorded 70+ tickets used by creators and their guests. Custom tracking links recorded 700+ clicks, and all 10+ creators shared the audience discount code. My contribution centred on managing the creator pipeline and keeping the activation moving from outreach through attendance and publication, coordinating both organic and paid partnerships while the agency handled final reporting.