Premier Paddleboards
A summer lifestyle partnership with Premier Paddleboards focused on introducing paddleboarding to a Toronto audience through authentic beach and on-water content. The collaboration showcased the Premier Oasis 10’6 Paddle Board and encouraged audience engagement through personal experience, product education, and a promotional discount code.
Campaign Performance
Multiple pieces of sponsored content generated strong audience interaction, with individual Instagram Reels receiving more than 2,000 views and hundreds of interactions. Content also generated meaningful saves, comments, and likes while promoting a dedicated discount code for Premier Paddleboards.
My Contribution
Content Creator, On-Camera Talent, Product Promotion, Brand Partnership Execution
Watch the Campaign
The Direction
Created authentic, lifestyle-focused content around my first paddleboarding experience, combining personal storytelling with product features and an approachable Toronto beach setting. Content highlighted the experience of using the board while naturally incorporating the brand, promotional offer, and audience call-to-action.