NuLux Nails & Head Spa
A hosted couples wellness collaboration with NuLux Nails & Head Spa, created in collaboration with Omnipotent Studio. The content documented a couples head spa and mini facial experience through relaxed, experience-led lifestyle storytelling.
Campaign Performance
The Reel generated 33.9K views and reached 21.7K Meta accounts. It generated 214 interactions, including 142 likes, 13 comments, 34 saves and 24 shares. Discovery extended overwhelmingly beyond my existing audience, with 98.8% of views and 84.9% of interactions coming from non-followers. The content received paid amplification; Instagram notes that plays delivered while the Reel was running as an ad are excluded from the displayed play data, while certain other insights may include advertising activity.
My Contribution
I created and appeared in an Instagram Reel alongside my husband, documenting the couples head spa and mini facial experience from a guest perspective. I developed the lifestyle angle, captured the experience and translated the service into approachable social content designed to introduce the spa to people looking for a relaxing solo or couples experience.
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The Direction
I positioned the experience around the idea that “couples that spa together, stay together,” using our newlywed relationship as the creative hook rather than presenting the services as a traditional spa advertisement. The Reel focused on the relaxation and shared experience while still showing viewers what a head spa and mini facial actually looked and felt like.