Nova Beds — Portfolio Display
A multi-content brand partnership with Nova Beds showcasing a bedroom transformation through its Grey Linen Platform Bed with Storage Drawers and Emperor’s Dream mattress. The campaign combined product demonstrations, assembly and unboxing content, lifestyle integration and promotional discount-code messaging.
Campaign Performance
Across four pieces of Instagram content, the partnership generated 12.1K+ views and 1,835 interactions, including 1,266 likes, 171 comments and 398 saves. The content generated particularly strong save activity while showcasing multiple products across an extended brand relationship.
My Contribution
I created and appeared in a multi-content partnership showcasing Nova Beds products throughout a bedroom transformation. Content included bed-frame assembly, product demonstrations, mattress unboxing and lifestyle-focused product features, alongside promotional messaging and the SAMMI10 discount code.
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The Direction
I built the partnership around an ongoing bedroom makeover rather than isolated product placements. The content followed the experience from assembling the Grey Linen Platform Bed and highlighting its built-in storage through to unboxing and using the Emperor’s Dream mattress, giving the products multiple natural touchpoints within an evolving home-lifestyle story.