Makimono Japanese Restaurant
A hosted dining collaboration with Makimono Japanese Restaurant highlighting its Bowmanville location and limited-time customer promotion through approachable, local-first social content.
Campaign Performance
The Reel generated 81.2K views and reached 50.9K Meta accounts, with 99.2% of views coming from non-followers. It generated 491 Reel interactions, including 281 likes, 31 comments, 29 saves and 148 shares. The brand amplified the Reel through paid media.
My Contribution
I created and appeared in an Instagram Reel showcasing the Makimono dining experience and its limited-time Bowmanville promotion. The content combined food-focused visuals, on-camera lifestyle storytelling and a clear promotional call to action designed to introduce the restaurant and offer to a local audience.
Watch the Campaign
The Direction
Rather than presenting the offer as a traditional advertisement, I built the Reel around the experience of going out for sushi and discovering a table full of dishes. The promotional message—spend $50 and receive a $10 coupon—was integrated into casual, conversational content, with a direct invitation for viewers to visit the Bowmanville location and leave a Google review.