Patrick Adair Designs
An organic gifted-product feature for Patrick Adair Designs showcasing a lapis lazuli ring with a distinctive glow-in-the-dark detail. Although there was no posting obligation attached to the gift, I created a dedicated Reel after receiving the piece.
Campaign Performance
The organic Reel generated 13.8K views and 261 interactions, including 112 likes, 71 comments, 43 saves and 31 shares. Discovery extended well beyond my existing audience, with 91.7% of views and 84% of interactions coming from non-followers.
My Contribution
I independently created and published an Instagram Reel highlighting the ring’s visual details and glow-in-the-dark feature, translating an unusual product characteristic into short-form lifestyle content designed to spark curiosity and conversation.
Watch the Campaign
The Direction
The content centered on the ring’s unexpected transformation from a statement jewelry piece by day to a glowing design after exposure to sunlight or UV light. This gave the Reel a natural reveal moment and a visually compelling reason for viewers to watch and engage beyond a traditional product showcase.