Homies Canada
A gifted collaboration with Homies Canada showcasing its Scarborough dessert shop through local-first food discovery content. The Reel highlighted several signature sweet treats while positioning the shop as a destination for family gatherings, girls’ nights and local dessert runs.
Campaign Performance
The Reel generated 5.8K views and 318 interactions, including 197 likes, 45 comments, 29 saves and 38 shares. Discovery extended well beyond my existing audience, with 94.5% of views coming from non-followers and 80.4% of interactions coming from non-followers. The Reel engaged 225 accounts.
My Contribution
I created and appeared in an Instagram Reel introducing Homies Canada to my audience through an authentic tasting experience. I selected and highlighted memorable menu items, captured the products and in-store experience, and incorporated the Scarborough location into the storytelling to make the content useful for local discovery.
Watch the Campaign
The Direction
Rather than presenting the collaboration as a traditional product showcase, I approached the Reel as a personal recommendation from a local creator. The content centered on specific standout treats—including the Cookie Monster, pink sprinkle donut and strawberry crumble donut—while giving viewers practical reasons to visit, from family events and girls’ nights to spontaneous sweet-treat runs.